Twitter Marketing Done Right – @HowiesIrmo

Often, businesses and organizations are such a nuissance on Twitter.  Let’s face it – we all get spammed by followers who only wish to promote their own business, sending out only formal updates with their advertisements.  Every now and then, however, a business gets it right.    Enter Hungry Howies Pizza in Irmo, SC.

howies_irmo

HowiesIrmo is a pizza place – an unlikely type of business to get involved in social networking.  However, if you’re a Columbia Twitter user (especially one active in link-sharing and everyday discussion on the site), chances are you’re familiar with Howies – you would probably even recognize the bright yellow logo.  What’s different about this, compared to other businesses on Twitter, many of whose logo’s you may be familiar with?  Howies is personal.

Howies engages in everyday discussion.  They participate in Follow Friday,  they help out my blog, they help me think of crazy Halloween costumes, and they help spread the word about Joupes.  In short, Howies uses Twitter for casual conversation – having 2-sided conversations and creating a quirky and fun personality that’s always fun to interact with.  And at the end of the day, their business is still advertised.  I’ve been out to Irmo for some Hungry Howies pizza and cinnamon bread – have you?

To all the businesses out there – study HowiesIrmo.  Be more personal, easily able to chat about things that aren’t your product.  Have fun with other users.  To all the South Carolina people – head out to Irmo.  Tell them you’re there because of Twitter.  Enjoy the pizza.  I know I will as soon as I can find another date to go (and some time that I’m not studying!).

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