About a week ago, the popular URL shortening service announced that they are releasing a new shortener site. Why would arguably the most popular URL shortener release a brand new site? Simple – j.mp is 2 characters shorter than bit.ly. Really, that’s all.


For those who are currently bit.ly account holders, don’t worry – just login to j.mp using your bit.ly information and your links and statistics will carry over. Now, saving 2 characters isn’t a huge deal to me, but if you are constantly trying to shave letters off of your tweets, making the switch to j.mp might be a good idea.

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