Of iPhones and Gnomes…

Big Prize. If you’re on Facebook or Twitter, there’s a good chance you’re somewhat familiar with the name. Whether you check the fan page every hour, are constantly confused by the odd little sayings your friends write on their wall, or your Twitter homepage is sprinkled with #moonfruit tweets – you’ve seen the name.

BigPrize

In less than two weeks, and with over 140,000 fans at last check, Big Prize is taking over – by giving stuff away!  The people at Big Prize seem to understand something very basic to human nature – we like free stuff.  Want to attract a lot of people?  Give them really expensive things…for free.

Now, as with every “free giveaway” program, Big Prize has raised plenty of skepticism, especially after the consecutive winnings of Ben Scott.  Ben was one of the people I got to talk with, and he has a very interesting story about Big Prize.  Ben actually won 4 different prizes – 3 t-shirts and an iPod Touch.  While a lot of people posted some pretty rude things about him, he won it all fair and square, simply tweeting responses when he received Twitter SMS updates.  That’s not good enough for some people, and Ben gave up 2 of his shirts to calm the storm of people essentially angry over the fact that they didn’t win.

To be fair to those truly wary, I was also a tad hesitant at first.  However, after doing a little reading, tweeting, Facebook stalking (and discovering that it’s sponsored by Startlike), I was (and am) sold.  So how can someone just give away iPhones, MacBooks and golf clubs?  The answer is pretty straight forward, and involves something my mom has hounded me about for years – budgeting.

As with any company, Startlike has a marketing budget.  This is how they can give away awesome little freebies that we all love so much like t-shirts and koozies (honestly, what is it about free shirts that makes us salivate?).  It’s also how they can afford to chuck out more iPhones than self-taken mirror shots on an middle schoolers Facebook.  Which do you think is more effective – banner ads, pens, and rubber key chains or TaylorMade drivers, iPhones, and MacBooks?

As Michael Scott (Regional Manager of Dunder Mifflin Paper Co. in Scranton, PA) has taught us, this is what’s called a “win-win-win”.  Big Prize experiences an exponential growth of fans (hopefully attracting partners), Startlike gets more attention, and all the fans and Twitter followers get the opportunity to win stuff.  Viral marketing at its finest, in my opinion.  Traffic, fans, and interest grows through Facebook “word-of-mouth”, with minimal-to-no direct advertising.

Ok, so all that’s fine and dandy – but why do you care?  As the end consumer, you just want to know that you aren’t getting scammed.  That’s where I come in.  Over the past few days, I’ve been gathering interviews from a few people who have been Big Prize winners.  Everyone I talked to was happy to answer my questions – I guess free iPhones tend to put people in a good mood.

Now, as Facebook is geared towards sharing information with friends, most people I talked with found Big Prize through the wall posts of friends or direct referrals.  Michelle Cramer, however, saw something about it on her Startlike homepage.  A few days ago, I wrote a post about how much I enjoy my own Startlike homepage, and it’s neat to see a winner who uses it on a regular basis.

Basically, though, I just wanted to find out if winners actually got their prizes, and if they got them quickly.  My answer:  a resounding double yes.  Everyone I talked with had great communication with Big Prize, and they received their prizes about a week after winning.

“They were really quick about it, within a week I got it.” – Binal Patel

“They told me on June 29th or 30th I would get the gift card . . . on July 8th. I got it on July 2nd.” – Benjamen Scott

“The prize . . . arrived by postal mail the following week. No muss, no fuss.” – Eric Alderman

“I received my [prize] about a week after winning it, which in my opinion is pretty quick!” – Michelle Cramer

So, after speaking to 4 completely satisfied winners, I can safely say that yes, Big Prize is giving things away – no scams, no ploys.  “No muss, no fuss.”

Now, explaining why I’m a Big Prize fan is like trying to explain to my best friend Daniel (a Celtics fan) why I’ve been a die-hard Laker for 11 years – they’re the best program in the league, backed by some terrific players (in Big Prize’s case, Startlike), and Kobe Bryant is the finest example of hard work, dedication, and fundamental perfection the NBA has to offer.  Ok, so that last one didn’t really apply at all, but it’s my blog.

Show me another company that can give away thousands of dollars in free stuff, carry on great personal customer relations, generate thousands and thousands of Facebook fans in a few days, and represent themselves with a gnome.  In the meantime, my computer’s broken, and I could really use a MacBook – so excuse me while I keep playing.

Enjoy the post? Encourage me by subscribing to the feed, following me on Twitter, and becoming a fan on Facebook. Cheers!